Selling All Types of Items. I have had my Webkinz Account since 2007. I have over 50 pets, 100 rooms, and lots cool and unique items. Webkinz is a browser game. The American Cocker Spaniel is a highly sought after and rare Webkinz, partly because it is no longer in production. The Cocker Spaniel’s special item is the FASTCAR racer and its special food is the doggie bone burger, both of which are used in the virtual online world.

Because it's getting out of control. I understand that the social networking and community aspects of virtual worlds based on real world plush toys are quite powerful draws, especially for the youngest, least marketing savvy consumers who are your targets.

And I realize that the only thing better than selling addictive plush toys to the parents of demanding children is selling addictive virtual objects to these children online, because really, what's better than selling something where the per-unit production cost is zero?

And I understand that it's the wave of the future and all, and that after spending $700 million to buy Club Penguin from the dads who started it like four years ago [yeah, I know, makes me wonder what I've been doing, too], Disney is rolling out like two dozen new pay-to-play virtual worlds for all their properties.

But seriously, is the virtual world concept's reproducibility really as infinite as it appears?

Because now there's Seapals, who live in SeapalsWorld [make sure you get the domain right], which is essentially Webkinz in an aquarium. After you buy your plush fish [or in my case, after the Seapals' publicist sends me a plush lobster, which turns out to be a finger puppet], you log him on, then you start decorating his aquarium. And his room.

And then you take him out to go shopping with his friends and to dine at fast food restaurants serving what looks an awful lot like Big Macs and Coke [I guess the virtual food partnership deals are still pending].

So Seapals rates at least a 5 on the Webkinzy scale, fine. It looks to be decently done, and the toys are nicely made. They have as good a shot as anyone, at least until Nemo and the Little Mermaid's World launches.

According to a new Toy Industry Association report on the online play habits of kids ages 2-14 titled, 'Online Play: Earning Mom's Trust and Children's Interest,'[WTF? Are you joking? You stay put, TIA, I'll deal with you later. -ed.]:

These online-offline web-connected products offer enhanced play value and are the glue that bonds these digital natives, Generation Z (kids 2-14) to a new generation of play, according to TIA officials.

Which means everyone, not just Disney, is trying to fit their products into the 'new play pattern' that's emerging. Even if those toys were developed before the the Webkinz concept was proven, and even if those toys were nominally online-themed anyway.

Take Emotes, for example, by Hong Kong-based Evergrow, a toy, gift, and pet product manufacturer. When Emotes previewed in 2005, they were a gang of 'human-like' vinyl monsters who lived 'inside the Internet,' and who were fighting a never ending battle with the evil villain trying to control the net, Dr. Soul Snatch. They were mischievous little Web Smurfs, with Pokemon-like powers, transparently adapted from the email emoticons that provided their name.

At the 2006 Toy Fair in New York, Emotes debuted alongside another Evergrow collection called Loconauts, vinyl doll incarnations of various mental disorders:

'Baxter Burnout, Anna Anorexia and Barry Bi-Polar...you can see the theme. Each figure also has a tagline about his or her specific ailment. Shirts and hats will be available as well as key chains and travel mugs.

[Surprised those haven't hit the market yet. Anorexia's probably most toyetic disorder out there right now for the lucrative pre-tween demo who have trouble losing their baby fat.]

Anyway, by the time Emotes' ad agency sent me a sample pack of merch last month, Dr. Soul Snatch had become Dr. Viro, and the kind of prototype-looking stuffed Emote doll had a dog tag around its neck telling me to use the 'secret code and go online for extras and bonus games!' What began as an idea to turn chatroom icons into sellable toys had been reconcepted as a Webkinz-style online-offline play.

It has also been overlaid, for good measure, with a thick, overwritten slab of childhood development educationalizing. Perhaps taking a cue from stories of how autistic kids learn to read emotional cues by watching Thomas the Tank Engine's stop-action set of facial expressions, Evergrow drafted a young LA actor-turned-therapist to create books with Important Life Lessons for the Emotes to teach. Then they re-relaunched the series at a librarians conference in the spring. Check out the 'Blogaboutit' section on Emotes.com for some informative video. The behavior modeling in 'Boom's Anger Story' is not to be missed.

Whether online-offline interaction is the future arrived today or the flavor of the month, it seems like it's going to complicate--or at least haunt--the toy buying process for a while. Personally, I'd rather not have to deal with any of it; just the thought of it makes me tired and cranky. Maybe that's why the Toy Industry Association is focusing on moms...

Visit SeaPalsWorld, McDonald's opening soon? [seapalsworld.com]
Emotes [emotes.com]
Toy Industry Association Study on Kids and Online Play, 28% of Kids Who Use 'SGE's' have Purchased Products [virtualworldsnews.com via wonderlandblog]

As many of you are aware, GANZ has not announced any new Webkinz plush pets in the past few months. The last new plush was the beautifully crafted Narwhal. We can now officially state that there will be no new Webkinz plush in 2019 and that the Narwhal will be the final plush toy of the “first generation” of Webkinz plush.

Our reasons for making this decision are three-fold:

1. For any toy to be produced at an appropriate price, a minimum number need to be produced. Our retail orders for our new styles, even great ones like the Narwhal, had fallen below this minimum.
2. Our attempts to move plush sales online through the eStore and Amazon did not meet our goals.
3. After 14 years and over 500 unique pets, this generation of the toy line had run its course.

The reality is that at times every toy brand needs to take a break, evolve and reinvent. Many of the biggest toy brands in the world – My Little Pony, Transformers, Strawberry Shortcake – have had times where there were no toys on retail shelves.

Will this impact Webkinz.com? Not at all. One of the big developments in the past few years is the acceptance of online purchasing. When we launched Ganz eStore in 2008, many players didn’t understand the idea of buying “purely” virtual pets. Now we’re all used to buying virtual items and we’re happy to say eStore use has been going up! Many of our new eStore virtual pets have been well received and are among our best looking pets ever! As we’ve said elsewhere, GANZ is committed to Webkinz.com and with our desktop version coming soon, the future of the game is strong.

Will Webkinz plush be back? Definitely. GANZ was born as a plush toy company and lovable plush will always be near to our hearts. We have had many discussions about future products and how best to bring those products to market. We can’t say anything more about this at this time, but we do hope to have some more announcements later in the year.

In the meantime, you can still find Webkinz plush at Ganz eStore, and through other online retailers. All available plush are “while quantities last,” so if there is a specific pet you’d like, you will want to order it soon.

Webkinz Types Of Pets

Webkinz Pet Types

We’ve all had great experiences with our Webkinz plush and have those favorites that we feel closest to. While we may be taking a break from making new styles, our incredible range of amazing plush toys will forever be a core part of Webkinz World.

Complete List Of Webkinz

GANZ